Importance of Social Media in Pottery Industry

In this modern world, social media has become an essential part of everyone’s life where it totally changes the way we used to connect and share any information with others. Different social media platforms like Instagram, Facebook, Twitter, LinkedIn and many more, actually changed the way of doing business. Today, some people know the actual use of social media but there are some people who also do not know how to use social media in a better manner. Similarly, the use of social media totally depends upon the person who is using it which can be considered as both positive and negative manners. In this blog we are going to cover the importance of social media in Pottery Industry and how it actually impacts potters society, businesses and in the life of an individual:

Communication Revolution and Connectivity

In terms of communication, social media came up with a revolution in order to connect with anyone instantly which can be our friends, family, colleagues and many more. There is no denying of considering social media as the best way of communication and connectivity in this modern world. It made things easier for pottery industry regardless of geographical boundaries. If we talk about professional and personal ways of communication, then social media makes it easier for anyone which leads to more open and transparent communication. Through social media, pottery business owner’s can communicate with anyone and anywhere in this world easily. As technology changes, our way of communication also changes very rapidly but in a very positive manner. Honestly, if a person is not updating himself/herself with the going trend of the modern world then people will start to move forward without him/her.

Business Growth and Marketing

At present, social media has actually changed the way of doing business and become a key strategy for businesses of all sizes which also includes pottery businesses. Most of the world population is currently active on different social media platforms so it gives many opportunities to businesses and creates the importance of social media in pottery industry in terms of online marketing. Now it is considered as the best way to build direct connections with the target audience. It helps businesses to stay connected with the people on a daily basis. Besides, it is also important for businesses to embrace the ongoing boom of social media professionally because a single social media post can change everything in terms of both growth and downfall. 

For example: If we talk about “Amer Craft Village” then social media can be considered as the best way to make everyone aware of this place in a very short time. 

Social Impact and Cultural Influence

Currently, the most ongoing trend of social media is to raise the maximum number of people with social and cultural welfare by sharing their own interest, hobbies and beliefs. There are many influencers available on different social media platforms who continuously posting videos relevant to fashion and music to language. And influencing the maximum number of people by their content in a positive manner. With the help of social media, people started to be aware of their social responsibilities and their own culture which they need to follow in their life. 

Promoting Events and Workshops

Social media is a very powerful tool for pottery business in order to promote their events and workshops on different platforms. It helps to engage with large number of audience in a very short time and generate excitement around upcoming events. Businesses can also consider paid advertising on social media which enhance visibility and reach a larger audience as well as provide real time updates to the customers. Sometimes, businesses offer free coupons and discount to limited number of people which encourage them to attend the events. These type of activities shows the real importance of social media in pottery business in a positive manner. Social media give the opportunity to people to provide proper feedback on recent events and workshops.

Conclusion

Social media creates various ways for us to communicate, do business, make interactions and many more in a short period of time anytime as well as anywhere. In this rapidly changing world, social media helps us to be up-to-date with every news which is important for us to grow in our future. But sometimes, it also poses some challenges such as misinformation, misguidance, and mental health. Also, it only depends upon us how we are actually using social media and recognizing its potential impact on our lives and society as a whole.